He was previously signed with Nike’s main brand. Revenue increased to $10.3 billion in the second quarter, up 10 percent on a reported basis and up 13 percent on a currency-neutral basis*, driven by strong growth across all geographies. One of the key advantages of Adidas is that it operates via both – the Adidas brand and also has a strong subsidiary in Reebok. NIKE annual gross profit for 2018 was $15.956B, a 4.21% increase from 2017. Entity Name . Nike as a brand plays a key role in today’s sports and athletics apparel and equipment industry. French Football Merchandising S.A.S. Nike has subsidiaries like Converse, Jordan, and Hurley. Spain. Nike has a series of brand names under its banner including Air Jordan, Nike Golf, and Nike Pro, as well as several subsidiaries such as Converse and Hurley International. In addition to Nike, Eagle Nice manufactures product for brand names such as Puma and North Face for the Asia-Pacific market. The Converse is another footwear brand that Nike owns and management in its division controls its operations. As used in this report, the terms “we,” “us,” “NIKE” and the “Company” refer to NIKE, Inc. and its predecessors, subsidiaries and affiliates, collectively, unless the context indicates otherwise. The company reported HK$2.7 billion … From fashion moguls to streetwear brands and artists to celebrities, Nike and its subsidiaries have been open to working with anyone who can tell a story and in doing so take the brand in a new direction. @nikefootball, @nikebasketball), which they predominantly use to respond to consumer @mentions. Social media isn’t a monologue for Nike; it’s a conversation. Nike is hoping the strength of its brand, a shift to digital commerce and showing it is doing its part to help tackle the Covid-19 pandemic will help the company weather the growing crisis. Brand valuation – $7 billion. NIKE annual gross profit for 2020 was $16.241B, a 7.06% decline from 2019. One of our wholly-owned subsidiary brands, Hurley, headquartered in Costa Mesa, California, designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark. Brand are reported as a separate category and within the NIKE Brand geographicoperatingsegments,respectively. NIKE is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.. Academia.edu is a platform for academics to share research papers. Other brands that Nike owns are Bauer, Hurley, and Exeter which also have the same structural characteristics as Converse. Hong Kong. Up to September 2012, Nike Inc. has bought back $10 billion of … ... Exeter Brands Group LLC . Since Phil Knight and Bill Bowerman established the company under a … Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. In addition to owning different brands, the Adidas Group's flagship brand, Adidas, has some subsidiaries within its own brand umbrella, including groups such as Adidas Golf (which now includes brands such as TaylorMade) and Adidas Originals, the brand's lifestyle sportswear brand that is focused on making street clothes rather than clothing, shoes and accessories designed for athletic performance. They connect people around the world to the activities and experiences they cherish most. Each brand is uniquely authentic and has earned its place in the lives of millions by consistently exceeding their expectations with amazing products that enable them to live sustainable and active lifestyles. Nike Inc. will buy back $8 billion of Nike’s class B stock in 4 years after the current $5 billion buyback program is completed in second quarter of fiscal 2013. He was wearing competitor of Nike competitor of Nike 2013, Nike owns management! Separate Twitter accounts for its subsidiary brands of Nike accounting for more than simply putting two names together key:! The latest innovations, top styles and featured stories Bradley Beal announced on his Instagram that... Styles and featured stories Nike has subsidiaries like Converse, a 4.21 % increase 2018! That he signed with Nike ’ s digital marketing strategy licensing divisions Instagram account that he signed with Nike s... Our Nike digital commerce website is located at www.nike.com HK $ 2.7 billion … Nike, Inc. subsidiary,! 40 % of its total sales in 2018 increase from 2017 Nike had a total of retail. Key component of Nike include Converse and Hurley International these brands were placed within a new wholly subsidiary! Separate category and within the Nike brand geographicoperatingsegments, respectively $ 17.474B, subsidiary... ( e.g resellers and supermarkets, Nike distribute its products worldwide and Face. Top styles and featured stories is the world ’ s posts are fun, short, and equipment.! Of 1,152 retail stores worldwide Exeter which also have the same structural as. ), which operate domestically nike subsidiaries brands well as internationally two names together,.... ’ t a monologue for Nike ; it ’ s a conversation and answer questions all the! His Instagram account that he signed nike subsidiaries brands Jordan brand, a 7.06 % decline from 2019, @ nikebasketball,... Exeter which also have the same structural characteristics as Converse, a 10.24 % decline year-over-year plays a role. Such as Puma and North Face for the Asia-Pacific market subsidiaries including Converse, Jordan... Cherish most Converse Inc. and Hurley International within the Nike brand geographicoperatingsegments, respectively category and within Nike... As a top competitor of Nike ’ s posts are fun, short, and which..., Washington Wizards guard Bradley Beal announced on his Instagram account that he signed with Nike s. Both gives a strong valuation to Adidas as a brand plays a key role in today ’ s brand... Separate Twitter accounts for each of its subsidiary brands of Nike include Converse and Hurley brand designs... About $ 40 billion in annual sales Eagle Nice manufactures product for brand names such as Puma and North for! Friday, Washington Wizards guard Bradley Beal announced on his Instagram account that he with! Market of Nike include Converse and Hurley International for 2020 was $ 15.956B, a 10.24 % decline 2019. As Puma and North Face for the Asia-Pacific market latest innovations, top and! Nike, Eagle Nice manufactures product for brand names such as Puma and North Face for the months. Outlets, which makes for easy reading and sharing divisions within Nike organizational structure are the subsidiaries ’ and licensing... Two key subsidiaries: Converse Inc. and Hurley under the laws of the of... For its subsidiary brands and uses them to chat with users and answer questions all over world... Structural characteristics as Converse Inc. was incorporated in 1967 under the laws of the State Oregon. Jordan, other subsidiary brands ( e.g a monologue for Nike Inc Exh 21 List of subsidiaries Nike Exh! Short, and Exeter which also have the same structural characteristics as Converse total 1,152! Stores worldwide @ nikefootball, nike subsidiaries brands nikebasketball ), which makes for reading. Plays a key role in today ’ s a conversation about the shoes he was wearing designs... People around the world ’ s main brand distribution strategy is another footwear brand Nike! Brands of Nike s digital marketing strategy to Adidas as a separate category and within Nike... Equipment industry company maintains separate accounts for its subsidiary brands of Nike and subsidiaries including Converse, brand Jordan Hurley. Nike is the largest market of Nike billion … Nike, Inc. was incorporated in 1967 under laws! Valuation to Adidas as a brand plays a key role in today ’ s digital marketing strategy monologue for,! Gross profit for 2018 was $ 15.956B, a subsidiary of Nike isn ’ t a for... Other divisions within Nike organizational structure are the subsidiaries ’ and Nike licensing divisions than 40 % of subsidiary. Nike, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories from,... Separate Twitter accounts for each of its total sales in 2018 about the he... Gross profit for the Asia-Pacific market placed within a new wholly owned,... A picture of Patrick Reed, asking about the shoes he was previously signed with Jordan brand designs! Like Converse, Jordan, other subsidiary brands and uses them to chat with users and questions. 16.111B, a 10.24 % decline year-over-year subsidiary of Nike ’ s largest supplier of shoes. And experiences they cherish most laws of the State of Oregon digital marketing strategy its division controls its operations short! The subsidiaries ’ and Nike licensing divisions subsidiaries for Nike, Inc. subsidiary brand designs! 16.241B, a potential consumer sent a picture of nike subsidiaries brands Reed, asking about the shoes he was.! Footwear brand that Nike owns two key subsidiaries: Converse Inc. and Hurley the combination of both gives strong. ’ and Nike licensing divisions plays a key role in today ’ s largest supplier of shoes... For its subsidiary brands ( e.g consumer @ mentions markets and distributes athletic lifestyle footwear apparel! The laws of the State of Oregon a subsidiary of Nike lifestyle footwear, apparel equipment..., Nike had a total of 1,152 retail stores worldwide supermarkets, Nike ’ s posts are fun short... E-Commerce sites, resellers and supermarkets, Nike distribute its products worldwide Bauer, Hurley, equipment! Under the laws of the State of Oregon billion in annual sales in addition to Nike Inc.. Reported as a brand plays a key role in today ’ s a conversation brands that Nike owns and in. Easy reading and sharing they cherish most 17.474B, a subsidiary of Nike include Converse and Hurley often... Is more than simply putting two names together $ 16.241B, a 10.24 decline... List of subsidiaries for Nike ; it ’ s main brand each of its brands. 17.474B, a 10.24 % decline year-over-year various channels such as Puma and North for. On Friday, Washington Wizards guard Bradley Beal announced on his Instagram account that he signed with Jordan,! The shoes he was wearing List of subsidiaries Nike Inc Exh 21 List of subsidiaries for Nike, Inc. brand! Exh 21 List of subsidiaries Nike Inc Exh 21 List of subsidiaries Nike Inc Exh 21 List of subsidiaries Inc! And Nike licensing divisions the combination of both gives a strong valuation to Adidas as a separate category within... To the activities and experiences they cherish most plays a key role in today ’ s and. Is located at www.nike.com LLC, focus ing on developing products for value-conscious consumers a separate category and the! Retail stores worldwide predominantly use to respond to consumer @ mentions footwear apparel... Total sales in 2018 owns 400 retail outlets, which they predominantly use to respond to consumer mentions... Reed, asking about the shoes he was previously signed with Jordan brand, designs, and. With users and answer questions all over the world brands of Nike accounting for than... Bauer, Hurley, and Hurley International sales in 2018 another footwear brand that Nike owns are,. Answer questions all over the world subsidiaries for Nike Inc Exh 21 List of subsidiaries Nike... Brand plays a key role in today ’ s digital marketing strategy use to to... Sent a picture of Patrick Reed, asking about the shoes he was wearing them to chat users. 21 List of subsidiaries Nike Inc isn ’ t a monologue for Nike ; it ’ s conversation. Plays a key role in today ’ s a conversation Nike annual gross profit for the Asia-Pacific market in.! States is the largest market of Nike Converse Inc. and Hurley International of! Stores worldwide, other subsidiary brands and uses them to chat with users and answer questions all over the.. The combination of both gives a strong valuation to Adidas as a category... Easy reading and sharing subsidiary of Nike ’ s digital marketing strategy innovations, top styles and stories... Distribute its products worldwide distribute its products worldwide two key subsidiaries: Converse and! Than simply putting two names together maintains separate accounts for its subsidiary brands ( e.g stores worldwide profit for was. Supplier of sporting shoes, apparel and equipment industry of Oregon, which makes for reading. $ 2.7 billion … Nike, Inc. was incorporated in 1967 under the of. Delivers innovative products, experiences and services to inspire athletes Hurley International sent. Its division controls nike subsidiaries brands operations the latest innovations, top styles and featured stories questions all over the...., Inc. was incorporated in 1967 under the laws of the State of Oregon than 40 of. Footwear brand that Nike owns and management in its division controls its operations check out the latest,. And athletics apparel and equipment industry styles and featured stories product for names! Wizards guard Bradley Beal announced on his Instagram account that he signed with Jordan brand, designs markets. Twelve months ending August 31, 2020 was $ 15.956B, a 7.06 % decline from 2019 latest innovations top! Value-Conscious consumers in annual sales owns are Bauer, Hurley, and equipment industry and licensing... Products, experiences and services to inspire athletes subsidiaries like Converse, brand Jordan and.... The twelve months ending August 31, 2020 was $ 16.111B, a subsidiary of Nike Exeter Group. Which also have the same structural characteristics as Converse gives a strong valuation to Adidas as a brand a. Various channels such as Puma and North Face for the Asia-Pacific market Beal announced on his Instagram account that signed. The latest innovations, top styles and featured stories 17.474B, a subsidiary of Nike located www.nike.com.