Our favourite is the Ultra Slim which has backup software and is one of the thinnest portable drives on the market, making it easy to slip into a bag or coat whilst on the go. Thank you for partnering with us! influence.co is the largest influencer marketing professional community. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. During the planning phase, you should identify who your target audience is and what your campaign objectives are. Once your content has started to go live, you’ll be able to export a report that shows how your content is performing over time, at both an influencer level and campaign level. We know it's hard to find the right gifts for your loved ones, so we've compiled a ton of fashion and beauty-focused gift guides tailored to a range of interests and budgets. Planners are an influencers best friend and this wall planner would make a cute addition to anyone’s vlogging set up. How Do I Sign Up and Get Started? Thinking you don’t need to put together an influencer agreement. From 4K Vlogging Cameras to Social-Focused Makeup Branding. Average engagement - this will indicate the engagement you can expect for your images, Monthly audience growth - negative growth can indicate an un-engaged audience, Previous brand associations - does the influencer already work with brands similar to yours? High quality Influencer gifts and merchandise. Canon PowerShot G7 X Mark II: Retails for £547.99. Gifting campaigns might seem really easy, but it’s actually the collaboration type we see brands struggle with the most. Micromuffs eliminate this noise, allowing you to speak freely to the camera without worrying about the quality. Let your influencers have creative control over the campaign. Your influencer agreement should outline what you expect from the influencer in return for the gift. Required fields are marked *. 1 How to Write. If you’ve participated in an event hosted by an influencer, mention this fact in your letter: Quigley, I participated in your Instagram workshop yesterday, and I was amazed by your bright personality. Your influencer needs to make as little effort as possible when assessing the opportunity. right? hbspt.cta._relativeUrls=true;hbspt.cta.load(4127997, 'f6826e26-0a1d-4d2b-83d7-3c50ff1a1db9', {}); In the run up to Christmas 2020, it's a great time to test the waters with influencer marketing. Leaving shipping to a cheap third party can mean the influencer receiving a torn box, broken pieces, or banged-up items. Rather than running a campaign with one or two influencers, we suggest working with influencers over a period. Measuring the performance of your gifting campaign is really simple with a tool like ZINE. Social media reach vs impressions: which is most important? You’ve heard the term influencer outreach thousands of times before. You may also wish to include some basic campaign guidelines - for example, the image style / mood or caption guidelines. Now follow that same procedure for sending products to your influencers. Your email address will not be published. iPhone X: Retails for £47.95/mon for up to 24 months. The new iPhone X is the latest model in Apple’s range and boasts some impressive features that seem handmade for the social media influencer. Contents . Inspired designs on t-shirts, posters, stickers, home decor, and more by independent artists and designers from around the world. Micromuffs are a must-have item for any vlogger who likes filming out and about. When writing the letter, one must also be careful of the tone and format of the letter, which depends on your relationship with the person. Keep the letter cheerful and short indicating you are pleased to have the opportunity to share the gift with the one receiving it. O’Wow used the platform’s filters to identify influencers that matched their requirements. So, why not treat your vlogging partner to a new camera this Christmas. For the Social Media Influencer The Luxury Gift iPhone X: Retails for £47.95/mon for up to 24 months. As ever, we’d advise you to be as hands off as possible when it comes to creative styling so that the post remains authentic. Not to mention it comes in a gold colour; a perfect match for your new Acer laptop, right? Monthly Wall Planner:  Retails for £10.50. Save time searching for influences and let them apply to you instead. This present really is a luxury and perhaps, if it’s not a present for a loved one, then it can be a present to yourself. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Any blogger would love this gift and for £9.99, it’s the artistic stocking filler you’ll want to buy. You can use our basic templates for about 80% of your letter content, but for the rest of your letter, take some time to do the homework each letter requires, based on whom it's going to. *Audience reach totals subject to change. Just like the Influencer Gift inserts, there’s no obligation to post or to do anything, but we think you’ll often find that they’re causes you want to get behind in some way. On the one hand, it’s positive: it... Gifting influencers is a great way to earn extra exposure for your brand and has the added... At the beginning of last year, we published our annual influencer marketing survey. Industry stats provided by theshelf.com, squareup.com, nchannel.com. No one wants a blurry video. We will treat your data with respect and you can stop receiving our updates at any time. We help influencers & businesses connect, learn, and work with their peers. Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially earning yourself a new fan! The core areas we suggest you look at, to determine whether or not to work with an influencer are: Audience demographics - is the influencers audience aligned with your target market? Depending on the product value / coolness / desirability of your gift, you’ll need to think what is a suitable influencer size to approach i.e. We will use your information to predict what you might be interested in. If you're a brand looking to start your first gifting campaign, why not try out ZINE. What to Include In Your Influencer Marketing Agreement. Keep it Concise – Your letter should be no more than about 300 words. This present really is a luxury and perhaps, if it’s not a present for a loved one, then it can be a present to yourself. For £41.99 this kit includes two continuous lighting stands with bulbs and a softbox. Your influencer agreement should outline what you expect from the influencer in return for the gift. High-quality Influencers Greeting Cards designed and sold by artists. This journal will be great for jotting down those flashes of inspiration that strike whilst you’re out around town. You’ll also need to evaluate the overall success of your campaign, so refer back to the KPI’s you set at the planning stage. Every social media star loves a good flat lay and what better background for a flat lay than marble? Intellifluence is an influencer marketing platform for gifts that you can actually afford! Discover 16 gift ideas perfect for the social media guru in your life, from handy tech gadgets to Instagrammable beauty tools. 3. We hope you all have a brilliant Christmas and get everything you wish for. B. Biggest fail in gifting collaboration? Simply click Sign Me Up! C. The approved created content will be shared by the influencer to his/her social media accounts listed above. For your campaign to be successful, you’ll need to commit. When writing the letter that will accompany the gift, it is important to express your individuality and personality. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Be clear, to the point, and make the “ask.” All that the influencer wants to know at this point is your expectations of what she can do for you, and what’s in it for her. In my new book, Giftology, I tell the following story about the importance of choosing the right gift — and how it can lead to a lifelong friendship. Influencer Box FAQs Learn about InfluencerBox, how it works, and how to contact us. When it comes to influencer selection, you'll also want to choose influencers who are a good fit for your product, but also whose audience are matched to your target demographics. Our client portfolio covers all major industries such as fashion, beauty, food, tourism, financial sector, film, music, and many more. These handy mic muffs make appearances in Louis Cole and Zoella’s videos because they are so useful for blocking out background wind noises. Getting 100% of your influencers to sign on is possible, but unlikely – not every opportunity fits every blogger, every moment in time. A. Only you will be able to determine what success should look like, so this should be established and agreed upon with all relevant parties from the offset. To make things easy - we have launched The Brand Catalogue. Its full HD resolution screen and 128 GB storage capacity mean this laptop will be able to store all those images, articles and emails that come with being a blogger. There are plenty of reasons why you might want to in contact with an influencer on Instagram. This will help you work out the number of influencers there is capacity to work with. You should include: expected deliverables, time-frame, hashtags and handles required. Even though you won’t be paying influencers in cash, you should still put together a campaign budget. Influencer marketing is wonderful for driving brand awareness, but it’s even better when it drives sales, too. en; What Do We Do? Now I’m 100% sure that you are a perfect fit for our brand. She’s been... Instagram constantly update their algorithm and platform. All orders are custom made and most ship worldwide within 24 hours. Hey [name], My name is [your name] from [company]. If you have ever … Tips for Writing an Influence Letter . An approval from the advertiser is needed before uploading the content. Get up to 35% off. For £10.50 this is a pretty, and practical, present to give this Christmas. Seagate’s Backup Plus portable drive comes in plenty of variations, ranging in size, storage and colour. Good lighting becomes harder to find in the dark, winter months but with this kit, your influencer will be able to capture Instagrammable pictures all year round. Whether you’re running a gifting campaign for a £10 or £10k product, the same strategic influencer marketing principles apply. Videos, images and written content can be easily lost (spilling coffee on your laptop is never a good day) which is why it’s important to backup all work onto an external hard drive. Mind’s Wellbeing Journal: Creative Activities to Inspire. The point is to not let the minutiae cloud the blogger’s judgment. Topics: Influencer Marketing 101, Product Sampling Programs. This letter basically works like a sign of appreciation from the gift received person to the gift sending a person, thus it is always considered good morale and the etiquettes to always send a thank you letter for a gift. To help you along your way, in this post I cover the basic steps for running a gifting-only influencer marketing campaign successfully. Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest. Taking a look at the cleaning, tidying and organising trends on Instagram, inspired by incredible satisfying homemaking Instagrammers – these are the ones you need to follow right now. Travel Influencers For (Almost) Everywhere In The World. Nothing screams, “You’re an afterthought” like sending a crappy package. Home » Blog » The Ultimate Influencer Gift Guide. We love this pretty wall planner as it will allow any influencer to visualise the days and weeks, keeping them organised and stress-free. This isn’t necessarily a bad thing. Buying gifts can be tricky, even more so when shopping for the influencer in your life that already has all the latest products at their fingertips. We are an influencer marketing agency connecting influencers with brands and managing successful digital campaigns. Christmas is coming and we all know what that means… presents! Whichever marble product you decide to buy, we guarantee the influencer in your life will love it. According to a poll on the Tomoson blog, 59% of marketers are p… Marble has been a huge trend across social media, with huge influencer such as Phoebe Soup using it as a theme for her Instagram. Act Fast – Mail your influence letter as soon as possible (preferably within twenty-four hours).If time is of the essence, send your letter by email. Whether you’re buying for a vlogging partner, a social media bestie or you’re just wanting to treat yourself this Christmas, here is our list of the best luxury, practical and pretty presents. As part of your free trial on our platform you'll get: 1. A round up of the most inspirational influencers in the game at the moment; from empowering feminists to queer heroes and ardent activists. Seagate Backup Plus Slim: Retails from £54. Its 10-hour battery life will last those long train journeys back from blogger conferences and it’s gold colouring makes it a beautiful, festive gift. Influencer Marketing: What Is It and Why Your Business Needs It. The new iPhone X is the latest model in Apple’s range and boasts some impressive features that seem handmade for the social media influencer. Marble doesn’t have to be expensive either; this small tray by John Lewis is £18 but you can buy marble placemats or slates even cheaper on sites such as Ebay. Even though it's a gifting campaign, it's highly likely that the influencer will still need to declare the ad as sponsored - so always include #Ad in the agreement. Even searching for your blog requires effort that someone might not be in the mood to make. O'Wow offered influencers a free product in exchange for promotion on instagram. Think about how you’d send a wedding gift to your closest friend. At £547, this camera is one of the cheaper options on the market and a gift that will help produce that quality content every vlogger wants. The right gift can bring that back to the table and get an influencer interested. Laptops are a staple piece of equipment that every blogger relies on, so if you’re feeling truly luxurious this Christmas treat them to the new Acer Swift. From shop ACT33Designs. It's the perfect gift for the 24/7 entrepreneurs who need some extra help getting rest. The planning phase should be at the beginning of every single influencer marketing campaign - product or paid. The influencer should create original content that is decent, honest, and factual. Think outside of the box and find different ways to promote your business without being too gimmicky and in-your-face. If you have any more great influencer gift suggestions then let us know in the comments below and don’t forget to follow us on Twitter and Facebook. Before all you Apple lovers turn away, the Acer Swift is half the price of a Macbook with just as many benefits. And when it comes to influencer marketing, Instagram is by far the best performing platform for … Within the first 30 minutes of reaching out to 438 influencers via the platform, O’Wow quickly received positive responses from influencers happy to collaborate and create content for the campaign. You should include: expected deliverables, time-frame, hashtags and handles required. It's a great platform for mutual promotion, first and foremost. If you’ve spent even a few minutes on Instagram, there’s a good chance you’ve come across an influencer post. 4.5 out of 5 stars (98) 98 reviews. This provides many benefits: Brands can better track the ROI of their influencer marketing campaigns. At Statusphere, we match brands with the right influencers to ensure they’re getting the most out of their influencer partnerships. At CollectiveEdge we have exciting news about our services that we hope you'd like to hear about. If you want to treat the influencer in your life to a practical pressie this Christmas, then we’d recommend this full lighting kit which is bound to capture the perfect selfie. hbspt.cta._relativeUrls=true;hbspt.cta.load(4127997, 'b4bccca6-55c9-4377-ac8d-ed058043ba01', {}); Monica is a blogger, podcaster and influencer who lives in the English countryside. You want them to have the best overall experience. They know their audience the best and the best ways to engage with them. Influencer marketing is a trending topic in content marketing. The content will likely appear more organic and you’ll also get picked up by people searching for those other brands, Remember to ask the influencer for permission to share to your own channels (with credits of course!). 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