In part for this article I’ll be taking a look at the Native Ad Leaderboard, a collaboration between SimpleReach and Sharethrough. Native ads blur the line between advertising and content, which is why the strategy is drawing a lot of ire from critics and detractors. Native ads are often found in social media feeds, or as recommended content on a web page. Image credit. 9 Native Advertising Examples For 2020 These native ad examples span a range of niches and content types. This is a list of the top 25 examples of native advertising placed on various publisher’s sites over the last 18 months. Ready to create a native ad? Ad formats that barely look like the actual ads and drive incredible user engagement are on the verge of glory. Native ads are usually found as sponsored content on a user’s social media feed and do not disrupt the reader’s browsing. https://blog.stackadapt.com/native-advertising-101-examples-of-native-ads The Best Native Advertising Examples of 2018; The Best Native Advertising Examples of 2020; The Best Native Advertising Examples of 2021; Traffic Quality in 2019, a Deep Dive into… How to Produce the Best Native Content, from Some of… Sponsored Content Examples One popular example of a native ad is Microsoft’s Browser You Love to Hate campaign. 90% of publishers have launched or plan to launch native ad campaigns ; 41% of brands are currently using native as part of larger promotional efforts ; 5 great examples of native . Get started with native ads on desktop, web and app using native templates. They look like part of the editorial flow of the page. Now that we've established that native should stay (at least for now), let's take a look at some of the best - and worst - native ad examples . This one is a bit old, but it’s also one of the first examples of the power of native advertising … Unlike display ads or banner ads, native ads don't really look like ads. Best native ad examples are still useful and unintrusive. When it comes to video, native ads are videos that entertain the viewer while subtly dropping hints of a brand. Perhaps the best example for how not to do native advertising is best illustrated in The Atlantic’s 2013 sponsored ad for the Church of Scientology. The first example is a native ad campaign by Integral Ad Science. 1. Visit our native ads gallery to see examples of native ads in action. Native advertising trends in 2020 are going up with a speed of light. IAS is a tech company that offers solutions that help make the advertising ecosystem safer and more effective. Get the inside scoop on what these companies did to achieve great results using native campaigns. 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