The clothes are made of biodegradable natural fibers. Actress Alia Bhatt has now turned an entrepreneur by launching a sustainable and conscious clothing line for children, called Ed-a-Mamma. In October, the actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. Here is th... Truecaller showing wrong name? Ed-a-Mamma is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. Embrace the Eclectic Alia Bhatt Clothing from Limeroad.com. It's made from natural fabrics. And so on. The global ready-to-wear label can be easily recognised by its bodycon dresses, ultra … Alia Bhatt has a brand new role that’s she’s all geared up for and it doesn’t have anything to do with films. Why children’s products? We launched on firstcry.com in October and people loved our story (thank you for giving us such a warm, overwhelming welcome). The brand cares about children and the planet. The announcement somehow didn't add up and only got us confused. Alia Bhatt launches children's clothing line It's no more about just acting in front of the camera for Bollywood celebs. Till we grew to a point where we had to get an office. It’s a playwear brand,” Alia informs. And fully atmanirbhar. fashion brand. The tags double up as bookmarks. costume. The 'Highway' actress recently launched her sustainable clothing line for called kids 'Ed-a-Mamma'..fashion. I asked if there was a gap in the market and we noted that there's a real need for a world class children's clothing brand; a brand which is made in India. Every garment tells a story. Totally vocal for local. Highlights. When I say homegrown, I mean we literally started in my home. Alia Bhatt Launched Her Own Label Of Kids Clothing. After being a successful actor, philanthropist and investor, Alia Bhatt has added another feather to her cap. Watch this exclusive interview now to find out why she decided to launch Ed-a-Mamma. A couple of days ago, Alia Bhatt took to her social media and introduced her homegrown clothing brand for kids, Ed-a-Mamma! And nurtures a love of nature among children. Even leftover fabric is transformed into hair ties and potlis. The self-funded start-up brand, caters to children in the age group of 2-14 years. A series on TV. Onmanorama. Celebrated actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. If you are smitten by the free spirited looks of our very own Patakha Guddi, there is a range of the most fashionable Alia Bhatt clothing that Limeroad lets you choose from. With this clothing line, the actress is catering to kids from the age of 2 years to 14 years. Actor Alia Bhatt recently took to Instagram to share details about her new line of children’s clothing, named Ed-a … Bhatt shares she is also part of the creative and designing team of the brand. passing on of clothes Play The virtual Boat Racing Game and challenge yourself Click to Play Now, 'Don't invite and insult': Mamata walks off dais after Jai Shri Ram sloganeering at Netaji event, Eastern Ladakh: India, China to hold 9th round of Corps Commanders talks on Sunday, Christian man targets Hindu temple, paints Jesus Cross in premises, Leopard killed and cooked as revenge for killing sheep in God's own country, Border-Gavaskar Trophy 2020-21: Shubman Gill credits Yuvraj Singh for success, Union Budget 2021: Start-ups seek relief from Nirmala Sitharaman, Union Budget 2021: 'Time to develop Tier II and III cities', Balasaheb Thackeray: Must-Know Facts About The Founder Of Shiv Sena, Biker narrowly escapes elephant attack, watch video, Watch: Little girl treats everything as hand sanitiser station makes internet laugh out loud, © Copyright 2021 Asianet News Media & Entertainment Private Limited | All Rights Reserved, Mumbai, First Published Dec 4, 2020, 7:49 PM IST. The actor launched her own conscious clothing apparel brand for children named Ed-a-Mamma. She also promoted the idea of environment-friendly clothing for a better future. She recently also launched her own sustainable and conscious clothing brand for kids, Ed-a-mamma. Ed-a-Mamma. The actor announced three collections from the brand namely Veggie Squad, Friends of the Ocean and Candyland. The universe is sending us a message: that if we mess with nature, there is a price we all have to pay. Because we're all children of Mother Earth. Sustaining sustainable clothing is the key: Alia Bhatt Published: Nov 30,202012:38 AM by IANS. She said, "This is a time of great uncertainty for the whole world. Mumbai: In October, celebrated actor, philanthropist, and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma.The self-funded start-up brand caters to children in the age group of 2-14 years. beauty. A source from the industry questions this move by Alia and wonders if domestication is on the cards for the actress.Â. And a warehouse. “We are a start-up and everybody’s sort of doubling up and playing multiple roles.” It immediately caught my attention." Alia Bhatt took to social media to announce the launch of her new clothing line for children. The collection mostly features nature-inspired graphics and quotes and soothing pastel colour palette. It’s a playwear brand,” Alia informs. Alia Bhatt, one of the most successful and highest paid actors in … The self-funded start-up brand… It’s a fully homegrown brand. The actor is also a successful entrepreneur who launched her own clothing brand for children called Ed-a-mamma. Why would Alia Bhatt, who majorly appeals to the 20 something millennials start a brand for kids, … In Pics: Sara Ali Khan looks breathtakingly beautiful in blue monokini, Legendary US talk-show host Larry King dies at 87. apparel. Read Exclusive COVID-19 Coronavirus News updates, & Health Tips from India and World at Asianet Newsable. In October 2020, Actor Alia Bhatt founded Ed-a-Mamma a sustainable children’s wear brand. A series of children’s books. Alia Bhatt launches clothing brand Ed-a-mamma A couple of days ago, Alia Bhatt took to her social media and introduced her homegrown clothing brand for kids, Ed-a-Mamma! brand. Alia Bhatt unveils her clothing line Photogallery at ETimes — Alia Bhatt (@aliaa08) 1606357235000 On Ed-a-Mamma's website, in a special note to the readers, Bhatt said that the conscious-clothing brand combines two things she deeply cares about - Earth and children. The brand is dedicated towards cutting down the waste produced during the making of the clothes and that the leftovers will be used in hair ties and potlis (Bags). The brand caters to children in the age group of 2-14 years and is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. Venturing into sustainable fashion, Alia’s brand offer clothing options for kids aged 6-14. "Our first offering is a range of thoughtfully designed playwear for children. With nature themes. In October, celebrated actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. It’s a playwear brand,” Alia informs. We hope to add more stores. To catch them young and create a love for nature at an early age.". Written By. Be it non-synthetic garments, buttons that don’t use plastic, seed bombs that help you grow a garden. To begin with, it’s a line of children’s clothing. The actor launched her own conscious clothing apparel brand for children named Ed-a-Mamma… Joe Biden's immigration reforms gets applaud from Sundar Pichai and Ti... India to send gift of COVID vaccines to Sri Lanka next week. And each garment comes with a seed ball that takes kids (and parents) back to nature. Alia showcased the brand on her Instagram page by writing, "Ta-da! In October, celebrated actor, philanthropist and investor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma. In Pics: Nora Fatehi goes from channelling old Bollywood charm to donning b... Publishing House Kalamos signs debut novelist Fawaz Jaleel. Titled Ed-A-Mama, Alia goes on to share what went behind the making of her collection. The self-funded start-up brand, caters to children in the age group of 2-14 years. I’ve tried doing this with a universe of products for children. If there is a way when we can coexist with nature, include a way to care for nature in everything we do, it would go a long, long way. Ranbir Kapoor and Alia Bhatt are speculated to tie the knot very soon, and in fact, they would have already been married had the lockdown and Covid 19 not played spoilsport. ", In a statement, Alia shared her excitement. Sustaining sustainable clothing is the key: Alia Bhatt The label offers a range of apparel for both boys and girls and is made of plant-based, biodegradable natural fibres like cotton and linen. Shop from a huge range of Alia Bhatt designer dresses brought to you by Limeroad. Alia Bhatt has invested in cosmetic platform Nykaa and now she will be self-funding her clothing line. In an effort to reduce wastage of cloth, the brand asserts that leftover clothing would be used to make hair ties and potlis (bags). She shares pictures with her pets, from her trips around the country and abroad, and quite often with her elder sister, Shaheen Bhatt. Presenting Ed-a-Mamma! It's 21st day of 21st year of 21st century and netizens can't kee... Alia Bhatt is all praise for Karan Johar's children's book 'The Big Thoughts of Little Luv', THIS is what she said. Oh Polly. And each comes with a seed ball intact that “takes kids and parents back to nature.” With this clothing line, the actress is catering to kids from the age of 2 years to 14 years. #Edamamma #ChildrenOfMotherEarth #LittlePlaneteers #VocalforLocal #PlantABeej #HappyBean. My father, his 27 wives, 150 children: Teen's revelation on world... 'Joe Biden is not my President' trends on Twitter after this resp... PUBG Mobile India update: Even with VPN, game to be banned soon? Ed-a-Mamma will also be a series of books and so much more. For 2 to 14-year-olds. Actress, investor, and now an entrepreneur, Alia Bhatt has launched a conscious clothing line for kids called Ed-a-Mamma. The self-funded start-up brand… After being a successful actor, philanthropist and investor, Alia Bhatt has added another feather to her cap. More stories. The announcement somehow didn't add up and only got us confused. Amusement park in South India offers free entry to all named 'Kamala... Delhi Police has given permission to farmers' Republic Day tractor par... Nine arrested by Chennai air customs, 8.45kg gold worth Rs 4.30cr seized. Making a strong case for conscious clothing and vocal for local campaign, Alia Bhatt has launched a kidswear brand Ed-a-Mamma that is locally made and created with natural material. The brand has a range of kidswear for children between the ages of 2 to 14. The common thread running through it all is love for the one thing that unites us: our planet. Ed-a-Mamma is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. dress. India vs England Series 2020-21: Fixtures, squads, streaming, venues and ot... SL vs ENG: Root-Bairstow stage England's comeback after the hosts pile... 'Your time will come' says Rahane to Kuldeep Yadav hinting he mig... 'This is the peak of my career', says Alex Hales after smashing h... RBI Recruitment 2021: 241 Security Guard vacancies for Class 10th pass, che... RRB NTPC Phase 3 CBT 2021: Exam dates, admit card release date and other la... No extra attempt for UPSC Prelims, Centre tells Supreme Court, CBSE Class 10, 12 Board Exams 2021 date sheet updates: Check details here, IMD predicts cold wave conditions over North India for next 3-4 days. Looks like it's not just marriage, but Alia is also ready to start a family with Ranbir very soon.Â, There is something cooking for sure as to why else would she go ahead with something like this when 3/4-year-olds don't even relate to Alia?Â. Bhatt shares she is also part of the creative and designing team of the brand. Indian film actor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma, in October 2020. sustainable fashion. The self-funded start-up brand… Alia Bhatt, celebrated actor, philanthropist and investor, has launched her own conscious clothing apparel brand Ed-a-Mamma. style. Why would Alia Bhatt, who majorly appeals to the 20 something millennials start a brand for kids, who are not even her key audience? Bhatt shares she is also part of the creative and designing team of the brand. Toys, perhaps. This is what RBI has to say about old Rs 100 notes going out of circulation... RBI proposes revised regulatory framework for NBFCs. Actress Alia Bhatt walks the ramp during the launch of her clothing line Alia in association with Jabong.com, at Four Seasons in Mumbai. Alia Bhatt recently launched her own brand, Ed-a-Mamma for kids below 14. The brand caters to children aged two to 14. Sania Kader. The brand is focused on stitching clothes for children between the ages 2 to 14. Looks like there's more than what meets the eye and we will have to wait and see what surprise is in store for us next. Alia Bhatt. Every detail does its bit for mother nature. The buttons are not made of plastic. 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