A casual, feminine type of dress, made in coarse colorful cottons from Mexico and Guatemala, that threatened to supplant the shirtwaist dress, to banish the ubiquitous slacks from the beach forever. Zippers in flys, called front fly fasteners, were allowed, although button flys were preferred and easier to obtain materials. Gentle arches, high heels and ankle straps all gave the foot a renewed appeal. He favorite bracelet is a rhinestone bracelet in a sunburst-and-knot design. your own Pins on Pinterest Women’s shoes were often one of three popular color choices: red, white or blue. The length of the skirts and dresses hit right above the knee due to fabric ransons. The quality and eventually affordability of ready made clothing gradually put local tailors and seamstresses out of business. At ease, at home, the man relaxes with his pipe and the paper in a chevron-weave smoking jacket. ... 2019 The 1940's • 1940-1949 • Fashion History Movies Music If she breakfasted in bed, she wanted a bed-jacket to match her gown. Ask us anytime. Crocodile purses, wombat collars, lambskin lining, and leather sleeves — no animal was off limits. Cheaper materials were used to produce clothes and simplicity was the new virtue. In some evening dresses the entire bodice consisted of twin pockets. In the United States, pattern sales skyrocketed. Even though Paris was short on just about everything but talent, designers did their best to keep their position as the fashion capital of the world. This, in spite of the Depression, was another grand era for Haute Couture. }(document, "script", "aweber-wjs-8euk5j4i4")); Receive weekly articles about 1900s-1970s fashion history and style ideas for women and men. Ironically, the very clothing that caused such turmoil during the war years, the Zoot Suit, was the single piece of fashion that influenced men’s post war clothing. The war also brought social and cultural change as greater numbers of women entered the workplace. var js, fjs = d.getElementsByTagName(s)[0]; She would like earrings with golden swirls with ruby and rhinestone bands. Women made an effort to make their waist thin. Wool blends were introduced to save wool for military uses, and the synthetic fabric rayon became the most widely used fabric of the time. Another thing women ALWAYS wore: gloves. As an Amazon Associate, we earn from qualifying purchases. Newest of all for Europe (but already familiar to America) were the strapless evening dresses in rich fabrics with street-length skirts: a few full, but the majority slim sheaths the 1920’s all over again, except that these dresses were invariably belted, in contrast to the unbroken line of that earlier period. She wore those frisky boots called “Mounties” for her rustic roadwork and general campus traffic. Evening dresses often came with farthingales to make hips seem larger and the waist thinner. In 1941 they called scarfs “mufflers” and everyone wore one. And speaking of keeping things up, he needed black trimmed rayon moire suspenders complete with monogram. It was a time of great transition, which was reflected in fashion. The lampshade dress was perfected in 1948. Urchin hair cut and petulant earrings a distinctive fashion style in 1949. This gave a broad shouldered look. It certainly had been a while. Complete with a knapsack muff in safari or beaver brown mouton lamb. Simple, practical, 1940s shirtwaist dresses. Coco Chanel brought the day suit into fashion, with a fitted jacket and a long skirt. Bias cut dresses were modest but feminine. It’s hard to deny that as 1945 progressed, the fashion world took on a much more relaxed and peaceful tone. Leather was needed for their boots. The later the hour, the more skirt lengths wavered. The emblematic wide-shouldered, slim-waisted, narrow-hipped silhouette of the 1940s was established. Yards of pearls circled necks and dropped into deep necklines. Another fashion detail which grew to such proportions as to affect the silhouette was the pocket. Civilian clothing had to resort to using new materials. He needs a waterproofed cotton gabardine coat, lined and collared in lamb. The clothing reflected this practical and conservative time where materials were limited, even after the war ended in 1945. Even more resources can be found in this article: How to Research Fashion History. The economic depression and anxious times partly lead up to WWII. Fashion in the 1940s was a good mix of comfort and glamour. An eighteen year-old guy thinks his poplin jacket is pretty special. Aside from breakthroughs in man-made materials, fashions of the day were most affected by the governmental clothing restrictions put in place for the duration of the war. With so much military surplus available after the war, civilians would buy and wear military clothing for several more years. Lanvin, Molyneux, Mainbocher, Patou and Maggy Rouff all had active fashion houses as … Colors continued dark or neutral. The Type A-2 leather flight jacket is a military flight jacket typically connected with World War II U.S. Army Air Force pilots. When she plays cards in the evening she wears a pure cashmere cardigan in maize, gray, blue, natural or purple. Due to the absolute necessity of belts in the wardrobe, manufactures began producing more inventive belt styles than had even been seen before. Long coats adapted from officers’ greatcoats, and short coats adapted from seamen’s jackets, were seen everywhere practical, dashing, adaptable; but it was the fur-lined coat, launched in the autumn, that became the big news of winter. Colored shoes were seen in shades of ivy leaf green, pewter, blonde, bronze and dark red. Waterproofed boots with a lining of warm electrified sheepskin. Most men chose basic men’s suits that haven’t changed dramatically since the beginning of the century. The short hair of late 1948 was still long enough to curl out like a drake’s tail at the nape but late 1949 saw actually shingled heads and that variant, the gamine hair cut, reputedly begun by mannequins fretting their short hair unevenly with razor blades but soon developed through more orthodox means by the hairdressers. The trend of wearing “separates” continued to grow. A whole range of “charcoal” colors  as if black had been mixed with them, appeared. One extravagant wrap was a greatcoat cut like a cape, lined with seal. ... •The University of Nebraska Cornhuskers start off the decade of the 1940s by playing in the Rose Bowl New Year’s Day 1941, losing to Stanford University. Historical timeline. By day the general level had risen again to 14 or 15 inches from the ground, sometimes rising further at a wrap-around point, or slit for walking freedom. Sometimes a three-step hem level was given by panels both longer and shorter than the skirt. The rounded line replaced angles, which was the primary means of avoiding boring designs. The restrictions were not as dramatic as they were for women. Jul 12, 2015 - This Pin was discovered by Ken Payseur. Christian Dior showed the first short-and-long evening dress, spiraling from above the knee to train length. Nylon lingerie appeared in sufficient quantities to be on display instead of only under the counter. Spring of 1949 went down in fashion history as the flying panel period. Collarless knit tee shirts, open collar dress shirts, ascot ties, slip on loafers, and sandals in summer became the everyday man’s dress code. She will also need some Edelweiss doe-skin gloves, a smart umbrella and a handbag — soft one. The college girl wore a stocking cap made of hand-knit virgin wool with a roll-neck jerkin. Three jackets in particular marked a development: 1.) Citizens were encouraged to mend old clothes, recycle old fabrics into new garments, and combine dresses to make new ones. New Orleans, Louisiana. See how fashion changed during the 1940s. It was worn over top of the swimsuit. Pamphlets with titles like ‘Make and Mend,’ and ‘Make It Do Until Victory’ showed women how to fix and care for their clothes to make them last, and to make them from other household items like blankets and curtains. Court shoes and naked sandals (with covered toes and heels) divided the honors. Men were eager to put the war behind them and embrace the clothing they were previously forbidden to wear. Like a huge sigh of relief. When she goes out she wants to wear a honey-smooth dinner jacket, with it lapels and cuffs encrusted with glittering “jewels.”. Even the raincoat made a welcome fur-lined appearance, giving women an opportunity to be warm in any weather. Click on the picture or title of the product and you will be redirected to the online merchant selling that item. 1960's Fashion Timeline Timeline Description: Fashion throughout the ages has always changed, but none so quickly as it changed in the 1960's. 1948 Men’s Suits Inspired by the Zoot Suit. The only clothing item that was rationed were leather shoes starting in 1943, and they were only available in black, white, navy and brown. Nosegay print in rayon crepe; white or blue with red ric-rac, maize with green — or pink with blue. A gown in star sapphire blue, purple or black, with swirls of gilt and coral at the deep slashed throat is a perfect example of something a woman would relax in in 1941. This site does not claim ownership in any way. Teenage girls began to sport sweaters, knee-length skirts, and bobby socks during the 1940s. This curvette was the most popular headpiece (it could scarcely be called a hat) of the young. They were usually in soft Scotch cashmere with a plaid pattern. There were specific outfits that were meant for specific times of the day. She wears socks instead. An abridged historical timeline of how men’s fashion and style came to be. There was a marked tendency towards asymmetry in clothes of all types. War clothing could be seen being wore on people on the streets. Two popular suits, the cutaway suit and the bellhop suit, were very successful for designers. Anonymous American designers simply copied the looks coming from France for their wealthy clientele or for stores. Research for the 1940s Style Guide series involved years of gathering information from books, magazines, catalogs and online sources. As the prices of clothes soared due to the shortages, they had to last longer and go further. She loved those goofy elbow mittens, to echo her knee-high hand-loomed socks. Breast-high pockets, funnel-shaped, had flaps pointed and stiffened like calla lily petals to stand up above shoulder level. The plain and functional styles lasted throughout the war. Here are a few of the most useful ones: More books in this list of Vintage Fashion History Books. At his feet his wore “Freelancers” — bootmaker finish moccasins. The waist was slightly defined with a simple belt. 2.) The Kiltie, a short pleated skirt which came in varied lengths, was a vital part of the playtime wardrobe. Simply put, it was the definition of elegance. And as fashion follows social trends and the events of the world economy, World War II necessitated changes in clothing styles and fashion design. Colors did return to wardrobes, softer and brighter, and skirts got a little bit longer and more flouncy. Pouch pockets and huge flap pockets, placed far to the side, widened What did people wear in the 1940s? The war had a big impact on the fashion in the 1940's. It was the total opposite of what had been worn for the last three years. With either silhouette, the look of the head was decidedly neat and small, the hair folded up off the ears and moored on top of the head, netted neatly at the back of the neck, or twisted in tight neat braids. The United States Production Board put into place ‘Limitation Orders,’ order L-85 governing women’s clothes, which were in effect until 1946. 1930s men’s clothing, either for day, sport, or evening were styled to make a man feel “larger than life.” During the 1941-1945 WWII era, fabric rations limited cloth to make suits but not style. Dressing in vintage style clothing for a themed event or personal fashion is our passion. After World War II it returned to England from America in such exaggerated forms that the style leaders at last decided that it no longer had a place in men’s fashions. Dresses and gowns began to be bias cut, meaning the fabric was cut diagonally, allowing it to cling to curves. Home sewing became popular. Trench coats, bomber jackets, knit undershirts, pea coats, chino pants, and aviator glasses all have roots in WWII military clothing. Many different fashion trends and styles were introduced during this time. First, for women (click here to jump to men): The 1940s were defined by a clean and slim silhouette with a somewhat military feel. All of this interference resulted in a slim, uncluttered look. All of the new styles originated there. The heels on shoes could only be 1 ½ inches high. Search the RetroWaste database for all things vintage!! In 1947, Paris designer Christian Dior showed his debut collection, soon to be dubbed the ‘New Look,’ which was the total opposite of the severe styles of the war. Even pants had a similar high waisted, wide leg shape. The period also saw the first widespread use of man-made fibers, especially rayon for dresses and viscose for linings and lingerie, and synthetic nylon stockings. The latter half was luxurious, with a clear focus on elegance. Jul 8, 2019 - Explore Simone Orme's board "fashion timeline 1940s" on Pinterest. One rever would be longer than the other; a peplum would spring from the hip at one side only; a line of buttons (and buttons were everywhere) would march down one side of a bodice or skirt; necklines were cut to one side; evening dresses had one shoulder strap. As such, 1948 fashions are markedly more embellished in the back than 1947 designs. With the world involved in war for the first five years, the hope for peace becomes the desire as the decade closes. See more ideas about 1940s fashion, vintage outfits, 40s fashion. Here is a book on Make-overs from Coats and Suits. The amount of pockets, buttons, pleats, and seams was dictated, and most decorations were not allowed. The 1930s will be remembered for their glamour, despite the Depression. The original company or artist retains all copyrights. The tricorne, bicorne and tiny pillbox were popular hat shapes. It was a sign of support for the war to be seen in your pre-war suits. A renewed focus on the “going away look” placed more importance on the back. A woman’s duty was to take care of the homefront, both at her household and in jobs previously held by men. Since the dawn of mankind, fashion has been prevalent. Oliver Twist waistcoats suddenly appeared in every material and color imaginable, but especially of suede and velvet. Often the only tight parts of an outfits were at the neck, waist and wrists. The younger generation made almost a uniform of the pinafore or jumper dress, perfect in cottons for summer; and in gray flannel, checked tweed, or bright wool jersey a wonderful campus costume worn with any of many shirts and blouses. We may be compensated if you make a purchase after clicking a link. « History of Men’s Watches – 1900s to 1960s, Forties Fashion: From Siren Suits to the New Look, Esquire’s Encyclopedia of 20th Century Men’s Fashions Hardcover, Vintage Fashion: Collecting and Wearing Designer Classics, Everyday Fashions of the Forties As Pictured in Sears Catalogs, http://www.centuryinshoes.com/decades/1940/1940.html, http://www.headoverheelshistory.com/1940.html, Privacy Policy, Disclosure, Terms and Conditions. Garters were a hot items as well — keeping those wide-ribbed brushed wool socks up. In Britain and elsewhere in Europe, ration coupons for clothing were given out on top of the restrictions, and they didn’t go far. And she has a HUGE collection of Argyle socks. Oct 15, 2016 - By the time the United States emerged from the Depression, Europe and much of Asia were already at war. (function(d, s, id) { If she likes jewelry she might wear a pin with an exquisite basketweave bowknot in gold plate with rhinestones. The freedom casual clothes brought to men was a big sigh of relief. The tables turned in the 1940s. In Britain the clothing restrictions were harsher. Huge chandelier earrings swung to the shoulders piquant contrast to the ragged gamine hair cut. Preferably a pair that matches your outfit. With the end of the war, designers were finally able to dip into their array of beautiful fabrics again. Coats grew collars which rose high at the back, then turned down in a sloping line to become miniature capes. Dinner dresses appeared with just one shoulder strap. 1940. There was much beige and grey. Once used for protection from the planet’s harshest elements, it has transformed over millions of years into a system of style capable of showcasing rank and fortune, void of the substance that once surrounded the hallmarks of true sartorialism. In Europe, fabric could be had for fewer coupons than a ready-made garment. Most men’s kept their clothing from the 1930s and wore them through the early ’40s war years. In the previous autumn Balenciaga had shown a fitted suit with narrow skirt, and a wide separate back panel. Handbags shrank in size and the extravagant jewelry that had been so popular over the past few years was toned down to smaller pieces. And that look was often quite masculine, even militaristic. She had all kinds of perfumes to choose from: Charbert’s Amber, Houbigant’s Chantilly, D-Orsay’s Le Dandy, Corday’s Jet, Bourjois’ Mais Oui, Suzanne’s Tout de Suite and Arden’s Blue Grass were just some of the popular perfumes at the time. Military clothing was everywhere in the 1940s. By winter, 1943, the covered-up, short-skirted dinner dress of 1942 had become a full-fledged, decollete evening dress: short black slipper satin dresses with ribbons of satin over bare shoulders; halter tops of white satin and sequins barbarically strapping naked backs above simple short black crepe skirts; short black crepe dresses with deep oval decolletage and tiny cap sleeves dangerously edged in black lace. The most characteristic North American fashion trend from the 1930s to 1945 was attention at the shoulder, with butterfly sleeves and banjo sleeves, and exaggerated shoulder pads for both men and women by the 1940s. The floor-length crinoline skirts, were kept for debutante and ball dresses. Our fashion history blog helps you create the look from decades past using vintage, vintage inspired and thrifty clothing, Need help? The curves that were so popular in 1945 were replaced by a more natural look. Some were wide burnished bands of leather and others were cut to fit the waistline. Read: Privacy Policy, Disclosure, Terms and Conditions. points. Utility and practicality became more fashionable and “Rosie the Riveter” was created as a role model. Colors were delicate, pale blues and pinks, pale yellows and violet, were common color combinations. Hats were trimmed with fantastic feathers. The silhouette was soft, an extreme hourglass figure achieved with a corset and bust and hip padding, and the skirts were enormous confections of fabric. 1940s Fashion for Women. Wedding dresses in the 1940s ranged from simple to extravagant. Longer, looser jackets, double pleated pants, big hats, and even wide ties made their way into late ’40s men’s fashions. They came in all colors: plaid, black, pink — you name it — and were worn with everything from skirts to dresses to dancing tights. Gloves were wrist length, scarves were short and even the hats were small. We turned a hobby into this website to make it easy to find vintage inspired clothing for women and men online spanning 1900-1960s. New York took over, creating a look that was dominated by the war going on across the ocean. A new evening dress line was widely draped at the hips, narrowed to the ankle and then considerably slit. Wool was used to make uniforms and coats for the soldiers. The hat was still an important accessory and print wa… It took until the end of the decade for women to adopt Dior’s New Look that returned women to an ultra feminine silhouette, and for men to adopt a relaxed fit in their clothing. After several years of covered-up necklines for both day and evening, decolletage came back in fashion. Still marked by the simplicity that wartime fabric shortages and the wartime work and psychology of women demanded, the simplicity was tempered by inventiveness of cut, a genuine suppleness of line. Blue, petrol and thunder blue and royal blue, returned, especially with black. This 1949 fashion trend is shown by a sheath evening dress in black wool, slit above knee at back and with grosgrain panels trailing to the ground and the three-step hem levels caused by varied length panels were the forerunners of a whole crop of uneven hems in the autumn collections. The zipper became … The 1940's brought a new silhouette in women's fashion. Jackets and shirts came with shoulder pads in them. Men’s fashion stopped progressing until after the war – a reflection that most men were serving in uniforms instead of enjoying life at home. You must be the essence of romance at evening’ Vogue March 1938 The improvement in machinery, textiles, and manufacturing of military clothing made post war ready to wear civilian clothing a booming industry. One was again due to Dior: a dropped, markedly extended shoulder line the first sign of an important shoulder treatment since the removal of square padding left shoulders naturally rounded. The deep oval decolletage with its little cap sleeves proved so becoming to so many women, and such a relief from high-neck, long-sleeve fashions that it spread to clothes of every description. Patent leather made a comeback in 1948 as well, especially in bags and belts. The Zoot Suit with its bright colors, baggy legs and long jackets was a complete deviation from the norm. The length and width of blouses, skirts and dresses was restricted, as was sleeve length and hip width. By 1938, small shoulder pads had become fashionable, heralding the shoulder emphasis of the 1940s. Suits were still the most popular single fashion. The ankle-length evening dress eclipsed the picture-skirted ball gowns in importance. The lampshade dress fit very tightly from shoulder to mid-thigh, where it flared out intensely. Let’s begin the 1940s Style Guide series with a more detailed summary of fashion history. Women’s fashion echoed men’s traditional clothing with man-tailored dresses, coats and hats. American cotton began to take over as a casual fabric of choice. 1940s Dresses & Skirts: Styles, Trends & Pictures », 1940s Wedding Dresses & Gowns: Trends & Styles », 1940s Fur Coats: Trends, Styles & Pictures », Type A-2 Leather Flying Jacket, WWII Bomber Jacket ». The government enacted a bill – CC41 – that provided strict guidelines around how 1940s fashion trends evolved. Late-day and evening skirt lengths; however, were extremely erratic. Femininity was in full swing in 1946, After long, wartorn years of wearing suits, women turned to dresses again. One that is black suede or claf, gathered on a frame and for extra dash — she’ll want her name in golden script. March 1943. Questions about sizing and shipping are answered on the merchants website. The shoulders and bosom were much more exposed this year, but never in a flamboyant way. Fashion Silhouettes Suits Timeline 1940 to 1953 For this webpage I have collated outlines of fashion suit images that I have drawn and shown on individual year pages.These costume and two piece suit line drawings are specifically of suit styles throughout the 1940s up to 1953, andlarger examples are further down this page. Navy blue was chosen for winter and for evening, and other colors particularly favored were dark greens, many browns and clear geranium reds. One might say that women's fashions of the 1940s were dictated by Adolf Hitler. But what did she smell like? Stoles became popular again, made of tweed, wool, jersey, and fur. Oct 23, 2018 - This Pin was discovered by Vintagedancer.com. The Belt of the Year in 1948 was the dog leash, a thin, rounded and made in a variety of colors and materials. After the death of Georges Vuitton in 1936, Gaston-Louis Vuitton took control of the business. fjs.parentNode.insertBefore(js, fjs); Fine Irish linens returned and were used for simple things like day dresses, or for extravagant lace. the box jacket, extremely young and casual, its squared-off lines accentuating the slimness of the skirt. Clothes in the 1940s were very bright and colorful. The cuffed look was so popular that men quickly figured out you could purchase longer length pants and cuff them at home. And for her trim little sweater in jacquard knit, all pure wool. The early 1940s was an extension of the past decade, but with a reality check. The 1940s style influenced the rock and roll style of the Fifties. Two very distinct silhouettes emerged over the year. Hollywood starlets were clothed in long, draping, flowing gowns made of satin, crepe, silk, and velvet. 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