In last week's article, I wrote about the dangers of certain photographic professions, with real estate photography providing a recurring source of … There are on-line services (internet based storage, editing software, etc. (a la Monty Burns) why certainly I would… ;-). However, when it comes to doing things about such infringements, the results presented are perhaps not so obvious in their meaning. I truly mean that. (adsbygoogle = window.adsbygoogle || []).push({}); Save my name, email, and website in this browser for the next time I comment. It seems that a majority of photographers have encountered examples of their copyright being infringed, but only a few pursued all infringements. A corporate photographer might describe his biggest threat this way: “More and more of my clients are slashing their annual report budgets or even dispensing with annual reports altogether, both because of the poor economy and the trend toward online communication. Do remember though that when writing press releases for your business, you need to grab attention – so I can’t really fault the approach taken in the press announcement – some headlines and then plenty of figures and a quote readily presented for ‘ease of use’ when writing stories…. Photography Business Swot Analysis; Download Photography Business Swot Analysis for Free . The most common approach to swot analysis is to simply brainstorm each list. I’d be curious in responses to some of the following. Someone to help us make the big decisions. The section in the report about hypothetical legislation gives more of a general appreciation of photographers feeling about issues rather than illustrating any genuine understanding of the legal frameworks that any business works in. The fastest way to growth is to get uncomfortable. Worrying about whether my work is good enough. Our blood, sweat, tears, and most concerning, our personal egos. Every time the threats are raised in forums, I see some replies to the effect that photography should be regulated or controlled or licensed. Expanding your niche could mean even trying something dramatically new, like drone photography Granted, I am not building the business around these odd-jobs so to speak, but it brings in extra revenue to my studio that if I were purely a specialist I might never have the opportunity for. Estimates vary from 6,000 (Skillset ) to over 15,000. If I can’t diversify my business or don’t have the skills to work in different areas, then that is tough. Anyone thinking this isn’t fair, had best get used to the idea that photography is a business, and if you can’t make money, then a temporary one at that. Photography is still predominantly a male occupation, as anyone who’s spent time at the UK ‘Focus’ show can testify – it also seems to have an inordinate liking for artificial fibres in clothing. Being a sole-proprietor is a risk in and of itself. Especially if you want to transform your passion into a business. While this may sound like a risk, and it is, the bigger risk is not letting go. The relative proportion of photographers to the general population is twice as high in the London area as in the rest of the country. I’m in Leicester*, a city 100 miles north of London, and having worked in London with previous jobs, have no personal desire to live there. Unless perhaps, you deal with the public as clients? Reaching out to someone for help, like an expert in the realm of landscape photography, can be seen as a sign of failure or weakness, but the truth is, it’s a sign of a savvy business owner. 85% of freelance respondents don’t employ anyone – so, get used to working on your own, and to all those people who keep sending me CVs – We are not hiring at the moment. The funny thing about all that is, no one knows the difference. In order to be successful, the most seasoned of business owners know that you have to continue to take calculated risks in order to grow your business and reach your full potential. I regard the photo archive I build up as something that has ongoing value – some of which I may have no idea of at the moment. No, I’d have to say that the biggest threat to many, is from photographers’ own business ineptitude and lack of ability to see their work as fitting in a supply/demand environment. It could be you have a particularly skill (posing, post production etc) 5. A fully virtual Canadian Imaging Conference & Expo will be held April 17th to 19th, 2021. The final element of a SWOT analysis is Threats – everything that poses a risk to … I’m minded to think that by its very nature, it over represents people in the business for some time, and particularly those inclined to join trade organisations. A little bit of insight in each and every one of those categories can help you get your business where you want it to be and quickly. The survey purports to give a snapshot of the state of the UK photographic industry in mid 2010. Think about this, in the corporate world, they have a board of trustees, whose collective knowledge helps shape the vision and direction of the company. One difficulty here, is that a significant proportion of UK photographers may not be members of any professional photography organisation (I’m not) and may not have been asked to respond to the survey (I wasn’t). ©2010 Keith Cooper – all rights reserved, Never miss a new article or review - Sign up for our Newsletter (2-4 a month max.). I vote for a specialized generalist. 1. If you want to grow, figure out what you can let go of. It so happens that I’m relatively new to the photography industry, but I have considerable experience of running businesses, both of my own and for other people. Most of our energy goes into the product side (improving skills, learning about new equipment… just trying to get better at what we do). This is an excerpt from Sal Cincotta's free workbook, 5 Tips to Finding and Booking Photography Clients —download the entire thing…, To help get ready for our huge upcoming annual event, Photo Week 2015, we're highlighting some of our favorite instructors…, When digital photography first came on the seen it was believed that film photography would wither and die. Are you a wedding photographer? The vast majority of replies identified themselves as freelance photographers, not staff photographers (these were mostly in news and to a lesser extent corporate). 3. Photographers can use SWOT analysis to set themselves apart from others. It could be that you’ve got a good education in and kn… Nearly 40% in the survey results cover weddings/portraits – and in this area these people had a significant proportion of their income from it. There are relatively few questions aimed at the business side of doing freelance photography. The two key numbers I immediately noted are: No, I’d have to say that the biggest threat to many, is from photographers’ own business ineptitude and lack of ability to see their work as fitting in a supply/demand environment. Several years ago, I let go of my post-production, including all the basics of Photoshop, and I have never looked back. A market threat is an external challenge that may negatively impact your company's ability to meet its marketing and sales goals. ‘Keep hold of your copyright‘ would seem to be the key message that the BPC wishes to promote in their press release of 6/6/2010. Think about it, you are asking someone to invest their time, energy and knowledge into your business. Get beyond just the beginner basics. One I asked to include a link back to my site, and the other I invoiced. But SWOT analysis gives you the power to not only deep into what makes you unique as a photographer, but also how to position yourself in such a loud market. It was scary, risky, and liberating all at the same time. It could be you just have a good ‘eye’ 6. Great. Photographers tend to be massive control freaks. Being an entrepreneur is no easy task. Analyzing her business strengths, weaknesses, opportunities and threats, photographer Eden Bao was able to grow her studio. “82% of photographers said their businesses would benefit from a quicker and easier legal redress for copyright infringements”. SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw DIAGRAM software with SWOT and TOWS matrix diagram examples and templates, that help identify and analyze Strengths, Weaknesses, Opportunities, and Threats. As the price of professional-level dSLRs continue to decrease in price, we’ll see more people flocking to the industry with no business experience whatsoever hoping to make some extra cash or leave the soul-sucking job that they hate. You look at your Strengths, Weaknesses, Opportunities, and Threats to your business. In general, people are becoming more dependent on visual communications. Swot Analysis Of Photography Business My competitors are other photographers doing similar work to me – my business aims include taking that work from them. unfavorable government policies can also pose a major threat to businesses such as ours. Are you more of a traditional shooter? The analysis procedure usually comprises of a matrix that is drawn … Yes, I know this sounds counter intuitive, but trust me here. For me, personally, I focus on high-school senior portrait and weddings. What are you good at as a photographer?Most photography enthusiasts that I interact with have some aspect of photography that they are particularly good at. There are always new trends in photography. Opportunities. Not being able to stand out from other photographers, especially those with a larger clientele, more advertising experience, more extroverted.. I for one, do not want to see a market of regulation, protectionism and artificial barriers to entry – who would be the gatekeepers? Now whilst I’ve found examples of my images being wrongly used, I have to make a business decision as to whether it’s worth doing anything about it. It could be that you’re good at certain techniques 4. The smallest, competition from other professional photographers. Well worth a read, but do apply some critical thinking to both the questions asked and the presented answers. If used correctly, SWOT analyses can provide volumes of information about the circumstances that an organization or venture finds itself in. Now, get out there and take some risks! It’s all too easy for us to get comfortable in what we do. So, if you’re looking to get into photography, it’s very likely you are going to have to run your own business. Use PDF export for high quality prints and SVG export for large sharp images or embed your diagrams anywhere with the Creately viewer. Looking a bit deeper into the actual report, I’ve picked some areas that caught my interest. Anything. In responses, 60% of photographers said that photography was their sole source of income, with nearly 20% saying it was not their main source. Like all surveys, the real interest comes not from just these headline findings, but looking further into the results. Of something. Lots of people shoot lots of types of photography – so don’t expect to make your living from just one type of work. Yup, can’t argue with that one – I never assign copyright, only ever licensing images. Yes, we are all a little obsessive, but there has to be a point where we realize it’s to a fault. - having enough time to edit, set aside for shoots. There is a lot of competition in the photography business and I believe that I don’t advertise enough. No one-size-fits-all business model for professional photography. Photography and Camera News, Reviews, and Inspiration Photographers know that in this industry, technology, tastes, and trends change on a near-daily basis. ...My book about how to use tilt/shift lenses is now available. Note that this is not in itself a positive or negative view – just an acceptance that that surveys and reports tend to get commissioned for a reason. Doing a SWOT analysis doesn’t involve addition or subtraction, but it is very helpful. This is where you push through the “I can’ts” and “if only’s.” You can change everything. Part of any standard marketing plan is a SWOT analysis, which assesses the strengths, weaknesses, opportunities and threats that make up a company's current business conditions. Being a pro photographer seems glamorous at times, but the reality is, we put it all on the line. This could represent more work is available, or with much higher living and working costs in London, it could suggest that you will find it easier to start your photography business outside of London…. I’ve kind of taken my own spin on the old SWOT Analysis, but the goal and result is the same. Put the light here, stand over there, in front of that same wall or backdrop I have shot over and over again. 2. More than ever before in the history of man, the photography trade has continued to witness a boom. Another threat that may likely confront us is the arrival of an aerial photography company or a photography company in same location where ours is located. This is going to cost you money, but that’s ok. Adapt this common business practice to photography and learn how to apply the analysis to your own business launch. Hence, we need to be on the top of our game if we must grow our photography business to profitability. I am sure you are wondering what that even means? There is also the threat of the huge cost of running businesses in New York City, as it is on the high side. It’s all too easy for us to get comfortable in what we do. The figures about how long people have worked in the industry suggest that a lot of people are entering the business in their 30s and 40s after experience outside of the industry. Potential financial problems could lie in need for newer, better equipment. ‘Quicker and easier legal redress’ is a fine idea, but how many of the 82% have thought through what this could mean in practice? Information on what to consider before starting a business, including registration, business plan templates, regulations, and incorporation. This project will define key operational and business gaps, capacity operations and capability assessment. If amateurs are good enough to do work that I do, for very little money, then that tells me I have to raise my game and deliver an even better service to my clients. I see such responses as backwards looking and reflecting an essential unwillingness or inability to change. Some specific articles that may be of interest: More of Keith's articles/reviews (Google's picks to match this page). Companies can address some threats while having to work around others they cannot change. “ if only ’ s. ” you can let go of, get out there and take some calculated for! Running businesses in new York city, as it is to bring in new York city, it. Drops copyright infringers directly into a business, including all the basics of Photoshop, businessman! Grow her studio it might be a type of photography that you ’ kind... 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